Creative Director/Copywriter

Creative Director/Copywriter

The Tuck Effect

Fruit of the Loom conducted a study of 1000 men that lead to this tongue-in-cheek campaign that plays on correlation vs causation. We showed that tucking your shirt could change your life for the better.

PRESS
The tucking facts landed us in press outlets including, Creativity, Adweek/AgencySpy, FastCoCreate, TheDenverEgoist, PRnewswire, LbbOnline, FWA, AWWWards, GQ, etc.

FWA SITE OF THE DAY

AWWWARDS SITE OF THE DAY

Tuck Effect Case Study

The Key

The Tucking Facts

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All Woombies Domino's Salads Serious Foreplay Beyond I Do Bonnie Award GET UP & GO Kia K5 Live Kia Motors Frigidaire Piece of the Pie Rewards The Tuck Effect Fruit of the Loom Tuck Dunk Domino's Dinner Bell Annoying Belly Button Friday's Burger Buyback Professionals Collection TomboyX // Curvation Undie Iron RHYTHM OF THE UNIVERSE: IONIA Thurgood Marshall College Fund Infiniti Manifestos

Woombies Domino's Salads Serious Foreplay Beyond I Do Bonnie Award GET UP & GO Kia K5 Live Kia Motors Frigidaire Piece of the Pie Rewards The Tuck Effect Fruit of the Loom Tuck Dunk Domino's Dinner Bell Annoying Belly Button Friday's Burger Buyback Professionals Collection TomboyX // Curvation Undie Iron RHYTHM OF THE UNIVERSE: IONIA Thurgood Marshall College Fund Infiniti Manifestos